Strong curiosity

Elevate your Product with creative solutions

jocelyn perez rojas

product designer for startups • entrepRENEurs

PRODUCT
DESIGNER
PRODUCT
DESIGNER
Hero Grid

Crafting purposeful digital
 
experiences through bold creativity and human-centered design
 
I balance strategy, empathy, and visuals clarity 
 
to transform ideas into impactful products.

10+

Years of experience

20+

Satisfied clients

35+

Projects delivered

Design that Drives Product Market Fit

I align design decisions with business goals, user needs, and rapid iteration, helping early-stage products find clarity, traction, and differentiation.

01

Cross-Disciplinary Collaboration

I speak both design and strategy, working seamlessly with devs, marketers, and founders to turn vision into executable, scalable design systems.

02

Creative Leadership with Clarity

I bring structured creativity to the chaos of building. Through systems thinking and strong visual direction, I help startups launch faster without sacrificing quality or user experience.

03
BOOK A CALL

Showcasing how ideas became products

See how thoughtful design brings ideas to life and discover what we could co-create.

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Trusted by teams at

Voices of satisfaction and success

Design is about people. I value the connections as much as the outcomes. They shape the work we create.

"Joss is a user centric product designer. At Nuvo, she spearheaded the creation of User Personas and user research best practices. She deeply empathized with our customers and internal teams and shared those learnings effectively with Product, Marketing, and the rest of the design team."
Anaid Chacón
Founder & CEO - Minette.ai
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"Although I didn’t manage her directly, I did work with her directly and found her to be very amiable, easy to work with, and was very open to receiving feedback. I was also ecstatic to hear that she led our first user research interviews to make sure the interfaces we designed met the needs of our internal customers. This was the direction we needed to go and she spearheaded the initiative!"
Stephen Wooten
CTO - Frontier Risk
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"Working with Joss was amazing. She supported me from the very beginning, helping me define what I wanted to communicate and making sure everything aligned perfectly with Vitarmonía’s essence. From the colors and logo to the website, Joss was there every step of the way."
Leire Saldivar
CEO - Vitarmonia
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"I highly recommend Jocelyn for any product or design team focused on innovation. Her creative skills, along with her ability to collaborate across teams and plan effectively, will always be a valuable asset to any project she’s part of."
Victor Surth
Head of Design - Clip
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